Subscribers to TalkTalk’s television services are about to gain access to Netflix, the popular television and film streaming service.
The rollout will start very soon for existing customers who pre-registered for Netflix, with all 1.2 million of TalkTalk Television’s customer base able to access the service by the beginning of February.
All households with either TalkTalk Essentials TV or TalkTalk Plus TV will be able to take advantage of the Netflix deal via their YouView set-top box.
The deal represents the latest move by TalkTalk to consolidate its presence in the television market by offering more premium content.
Earlier this week, the provider announced that it has purchased the Blinkbox TV streaming service from supermarket giant Tesco, to much the same end as the deal with Netflix – allowing TalkTalk to compete on a more level playing field with its much larger rivals.
Like Blinkbox, Netflix will be completely integrated into YouView, allowing customers to browse the content on offer using the standard YouView television guides and searches, rather than having to enter the Netflix service specifically to search its extensive library.
TalkTalk’s Managing Director for Consumers Trista Harrison said ‘As Britain’s fastest growing TV service, we are on a mission to provide the best movies and hit tv shows that our customers can dip in and out of, all at a great price. Netflix complements this perfectly.’
‘The fact that TalkTalk homes can enjoy such a huge range of must-see content on the TV as well as on other devices, is an exciting step forward’, she stated.
Netflix also welcomed the announcement, with Global Head of Business Development Bill Holmes saying ‘by partnering with TalkTalk we’re making it even easier for many TV fans and movie lovers in Britain to watch Netflix on their television screens’.
TalkTalk is the second major operator to provide access to Netflix as part of its TV packages, with BT announcing in November that Netflix will be available on its own branded YouView set-tops.
Netflix has exploded in popularity over the last couple of years, and offers a wide variety of content to consumers – from American programming such as Breaking Bad and The Walking Dead, to British offerings like Sherlock, Doctor Who and Luther. Available movies include Disney’s Brave and the first two films in The Hobbit trilogy, as well as classics such as the Godfather, the Seven Year Itch and Reservoir Dogs.